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5 lessons we learned experimenting SlideShare as a visual blog

SlideShare is a great platform for visual content and an amazing company: in just a few years, it has become the YouTube of presentations, one of the Top 150 sites in the world with an impressive 3...

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Can SMB’s afford the impressive ROI of Content Marketing?

Is content marketing worth it? Can your company achieve a positive ROI by investing in blogging, social media, and marketing automation? Guillaume Decugis's insight: A great compilation of studies on...

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Paid Facebook Reach: Does it really matter?

To continue sharing some of the learning-by-doing lessons I’ve come across over the past two years as a community and social media manager, I looked into the world of Facebook Insights to learn a...

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Report: 76% of Professionals Using Curation Saw an Impact on Business Goals

During the first quarter of 2014, Scoop.it conducted a survey of over 1,500 professionals who had been using content curation as a part of their content marketing strategy over the previous year....

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Must Read Report: The Internet’s Latest Disruption – Knowledge.

Know or die: risk and opportunity of Knowledge 2.0 “And the web stormed the enterprise and disrupted roles, tasks and jobs: it cast speed, openness, flexibility and efficiency throughout, sparing no...

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Should you re-publish your content to other blogs, Medium or LinkedIn blog? A...

One of the Lean Content best practices we’ve seen several speakers at our meetups recommend is to leverage existing audiences on top of your own to increase the reach and the impact of your content....

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16 B2B Content Marketing Stats You Need to Know Today

Jeff Zabin, CEO of Starfleet Media and celebrated business researcher, recently released his 2014 Benchmark Report on B2B Content Marketing and Lead Generation. The report was created with the...

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Third-party content is 4x to 7x more trusted than your own

“I had always believed that most of the marketing content used by a company should be developed internally (…). Because of three recent research studies, I now have a different view on this issue.”...

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Can you afford to have a content strategy that isn’t lean?

“As content marketing has become a vital strategy for brands and agencies, the need to measure the success of that content has grown as well.  An Aberdeen Group report revealed that the most effective...

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3 Key Take-Aways for Content Marketers From the 2015 CMI/MarketingProfs...

“This is the fifth year that MarketingProfs and Content Marketing Institute have put together this report on how marketers use content in their marketing mix. With changes in the industry, the report...

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